Organic Cotton Wardrobe. What would you choose?

If there was one part of your wardrobe that had to be organic cotton, what would it be?

I've been thinking about this a lot. Of course I own an organic cotton clothing company. I have plans to expand in the future and so I've been wondering what piece of clothing do people really want in organic cotton?



I was thinking of it like organic food. Some people, a lot of people, make choices about what they are willing to buy organic because it is usually more expensive. The Environmental Working Group came out with a great list on how much pesticides are retained in vegetables and fruits making it easier for consumers to make that choice. If you can't buy everything organic, at least get the berries organic.

But how does that translate into clothing? I have my own ideas for what would be a good choice, but I can't judge what consumers will buy on my own personal ideas.

So I'm asking you to help me out. I want to change the demand for organic cotton from it's meager one percent to much much more! To do that I need to know what is important to the consumer. Please leave me your comments here or on facebook or twitter. I appreciate it!